Case study

Sing Up

Used by 40% of schools.
Enjoyed by 100% of classrooms…

Sing Up is the digital platform that helps teachers engage classes through song. It is used by 40% of UK primary schools and has expanded globally. We have been their digital partner from the very beginning.

Key tasks

Website Development

Salesforce Integration

Ecommerce

Membership

Support

A 17 year partnership (and counting)

From its beginnings in 2008, the site has grown from being a publicly-funded project to a private company with an international foothold. The rationale has remained consistent, to encourage the teaching of the curriculum through songs.

Based on a subscription model, the most popular part of the website is the Songbank, which works as a collaborative music player, enabling the sharing, streaming and download of a growing library of songs. Anyone can create and share playlists, and the song player, even allows for different variants of songs to be played, along with their scores.

Currently averaging 13,000 daily users and growing daily, the Sing Up site is used by over 96% of primary schools in the UK and has a growing global membership. It plays a major role in encouraging children to sing.

Technologies behind the singing

Technically the site is a good demonstration of how our skills in Design, Magento 2, Salesforce and TYPO3 and how we get them all singing together.

We have been working with 3ev for 15 years during which time they have carried out extensive development to enable us to move from a free to paid-for service. As a digital company it is vital to us that our developers have a deep understanding of our business, which 3ev certainly have. They’ve supported the growth of our business not just through web development but also with consultancy services and the integration of Salesforce.

Michelle James,
Chief Executive, Sing Up.

We have been working with 3ev for 15 years during which time they have carried out extensive development to enable us to move from a free to paid-for service. As a digital company it is vital to us that our developers have a deep understanding of our business, which 3ev certainly have. They’ve supported the growth of our business not just through web development but also with consultancy services and the integration of Salesforce.

Michelle James,
Chief Executive, Sing Up.

We have been working with 3ev for 15 years during which time they have carried out extensive development to enable us to move from a free to paid-for service. As a digital company it is vital to us that our developers have a deep understanding of our business, which 3ev certainly have. They’ve supported the growth of our business not just through web development but also with consultancy services and the integration of Salesforce.

Michelle James,
Chief Executive, Sing Up.

Sing Up is an important client for us. As a digital service that helps educate through singing, it became well used within the UK and has since branched out to achieve a truly global user- base. The platform was rebuilt from the ground up in 2020 and now offers an improved user experience for all membership types. Signing up for the platform is streamlined and all activities and membership is carefully managed through Salesforce. The relaunch in early 2020 enabled the provision of remote learning relatively seamlessly, Sing Up were able to keep the kids singing when they needed it most.

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