Getting the whole place singing
Sing Up is a project that emerged from the government’s manifesto to get more kids singing. We worked closely with a consortium including The Sage Gateshead, Faber music and AMVBBDO to produce the website.
Since 2008 the site has taken on many incarnations, but the rationale has remained consistent. The site supports and encourages the teaching of singing in schools.
The most popular part of the website is the Songbank, which works as a collaborative music player, enabling the sharing, streaming and download of a growing library of songs. The coolest thing is that you can create and share playlists.
Currently averaging 13,000 daily users and growing daily, the Sing Up site is used by over 96% of primary schools on a daily basis and plays a major role in getting children singing.
This year has seen further changes to the Sing Up website to include further registration options, subscription management and CRM integration.
We have been working with 3ev for seven years during which time they have carried out extensive development to enable us to move from a free to paid-for service. As a digital company it is vital to us that our developers have a deep understanding of our business, which 3ev certainly have. They’ve supported the growth of our business not just through web development but also with consultancy services and the integration of Salesforce.
Michelle James, Chief Executive, Sing Up