Education

We have been working within the education sector on many exciting projects. Within the past 5 years our work has seen us take on redesigns of university sites to running a music service used by 80% of UK primary schools.

We understand that one size never does fit all, and all too frequently budgets, timeframes and requirements don’t quite align. We have found that the best way of achieving the long term mission is never to lose sight of it and yet be agile enough to adapt to change.

Helping our clients develop their digital strategy to achieve quick and noticeable wins are always favourable whilst staying on track with the overall bigger picture. Our work with Sing Up is a good example of how to achieve long term goals. Originally we took on their site as a static site supported by monthly magazines and accompanying CDs.

Consulting quickly became an essential part of our work for Sing Up, helping them define a roadmap and realise business requirements with our knowledge of the competitive landscape. This has involved extensive user research and begin available to input into board meetings.

The resulting site is a full online learning resource that provides streaming of songs and learning resources for classrooms up and down the country. We helped on the transition from being a public funded project to a paid for subscription service. We have added integration with payment gateways; third party validation databases; with Salesforce for managing all CRM content, accounts data, membership details, promotions and more. Detailed user analytics have been added allowing Sing Up to analyse specifics of user behaviour.

Whilst each project sets its own challenges, our key advice is to share as much of the business insight with us as possible, that way we are best placed to advise on the digital strategy.

Our work with Guildhall School of Music and Drama (GSMD) began in 2011. In 2014 the school went through a complete rebrand led by Pentagram. We were responsible for reflecting this rebrand with a complete digital repositioning. The resulting website allowed for a seamless migration for the content that they wanted to keep for the new site and minimise the amount of work required to move to the completely new site. The Guildhall site showcases the diversity of activities available at the school within a responsive and engaging interface.

Clients within Education:

• Guildhall School of Music and Drama
• Cambridge University Judge Business School
• Royal Holloway University
• European University Institute
• Malvern College
• Glyndebourne Opera – Education
• Faber Publishing – Sing Up